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SMSmarketing,alsoknownastextmessagemarketing,isapopularformofdigitalmarketingthatinvolvessendingpromotionalmessagestocustomersviatextmessages.ThereareseveralkeycharacteristicsthatmakeSMSmarketingstandoutfromotherformsofmarketing.Firstly,SMSmarketingishighlytargeted.Businessescansendmessagesdirectlytocustomerswhohaveoptedintoreceivethem,ensuringthatthemessagereachestherightaudience.Thistargetedapproachhelpstoincreasetheeffectivenessofthemarketingcampaign.Secondly,SMSmarketingisimmediate.Textmessagesaretypicallyreadwithinminutesofbeingreceived,makingitagreatwaytoquicklyreachcustomerswithtime-sensitiveoffersorpromotions.Additionally,SMSmarketingiscost-effective.ComparedtootherformsofmarketingsuchasprintorTVads,sendingtextmessagesisrelativelyinexpensive,makingitagreatoptionforbusinesseswithlimitedmarketingbudgets.Overall,thekeycharacteristicsofSMSmarketingincludeitstargetedapproach,immediacy,andcost-effectiveness,makingitavaluabletoolforbusinesseslookingtoreachcustomersinaquickandefficientmanner.